Ford entices potential EV owners with free home charger installation

(Gray News) - For those who are in the market for a car and are intrigued by electric vehicles but also worried about charging, Ford is sweetening the pot.

In a blog post on Monday, CEO Jim Farley said Ford was going to help customers set up their at-home charging with a free home charger and installation.

The offer is available to those who buy or lease a retail Ford Mustang Mach-E, F-150 Lightning or E-Transit and get a standard home charging installation.

It’s part of what the company calls the Ford Power Promise, and Ford said it’s the only automobile manufacturer offering complimentary installation.

Ford said it is also launching a 24/7 electric vehicle support as well as proactive roadside assistance. which “will pick customers up and bring them to the closest charging station or dealership in the case of adverse vehicle events, now including running out of charge, no matter where they are,” according to the company’s guidance.

“Electric vehicles are an excellent choice for many people,” Farley said. “They are fun to drive, quiet and smooth on the road. They can help save you time and money on gas. And for the first time in a long time, filling up just got easier.”

Ford also touts its BlueOval Charge Network as ”the largest public charging network in North America — now including more than 15,000 Tesla fast chargers, with more being added every week.”

Other auto manufacturers have clamored to be able to access Tesla’s fast-charging network, which has more than 50,000 superchargers and is touted as the largest global fast-charging network in the world. Recently, GM announced its vehicles can also access Tesla’s chargers with the purchase of an adapter.