Food delivery service Yelloh, formerly known as Schwan’s, to cease operations

(Gray News) - Yelloh, a food delivery company formerly known as Schwan’s, announced Monday that it will cease operations in November.

“It’s with heavy hearts that we made the difficult decision to cease operations of Yelloh,” said CEO Bernardo Santana. “We are thankful to our many loyal customers and hard-working employees for everything they have done to support us. I am deeply grateful for our employees’ tireless and bold efforts, and our customers’ dedication. It has been our utmost pleasure and honor to serve our customers their favorite meals and frozen treats.”

Founded as Schwan’s in Marshall, Minnesota, in 1952, the company expanded to serve people nationwide, delivering frozen meals, food, treats and ice cream to homes.

Its products are available currently via direct ship or through delivery from the company’s distinctive yellow trucks.

The company announced its name change to Yelloh in 2022.

Yelloh blamed “multiple insurmountable business challenges” in part for the move to end its operations, as well as changing lifestyles and economic and market forces.

The last day products may be purchased via Yelloh trucks will be Nov. 8.

The company has about 1,100 employees.

Yelloh said it will wind down operations over the next two months, taking care of employees with notice and pay in accordance with the WARN Act.

“As it is for the people of Yelloh, closing this company is a heartbreaking decision for me personally,” said Michael Ziebell, board member, who was a 22-year veteran of the company holding leadership roles in the 1990s and early 2000s. “Our concern is now for our employees and caring for them as we all come to terms with the fact that this business – that served millions of families and provided a livelihood for thousands over the decades – has regrettably run its life cycle.”